The hardest part of gamifying an event isn't the technology — it's deciding what to ask of attendees. Here are 15 tested ideas, organised by the goal they serve. Don't use them all: pick 5 to 8 that make sense for your event.
To drive networking
- Connect with 5 attendees from different fields (each QR connection earns points for both).
- Find someone who works in the same sector as you and exchange contacts.
- Form a team of 3 people you didn't know before and register together.
To spread traffic across the venue
- Visit 10 booths and scan each QR (booth passport).
- Complete a whole trade-show aisle's route.
- Check in to each room at the session entrance.
To reinforce the content
- Answer the post-keynote quiz on the speaker's key points.
- Take a sponsor's brand quiz for extra points.
- Attend a live demo and validate with the on-site QR.
To create content and atmosphere
- Post a photo or an insight to the event feed.
- Take a team photo at each team-building station.
- Share the best quote you heard today on the feed.
To gather data and close the loop
- Complete your profile with role and interests.
- Answer the end-of-day survey.
- Give feedback on a specific session you attended.
Tip: assign more points to higher-effort actions (answering the survey, completing the profile) and fewer to the easy ones — that way the leaderboard rewards real engagement.
How to put this to work
Each of these ideas is a "challenge type" you configure in a backoffice: QR networking, location check-in, quiz, feed post, profile completion or survey response. You set the points, publish, and attendees play in the app — with a live leaderboard and analytics at the end. That's how Questa works.